How leading manufacturers are unlocking new market growth without going overseas

Why market development should begin with customer needs rather than geography.

Jul 29 • Ben van Rooy

2

Do you or someone you know need these Ray-Ban Meta glasses to help you see or navigate?

The built-in AI helps people who are blind or have low vision.

Jul 20 • Ben van Rooy

1

1

How leaders build lasting brands with John Miles

John Miles has spent forty years in marketing, brand, and strategy.

Jul 8 • Ben van Rooy

2

35:13

Turns Out You Can Put a Price on Good Taste, and It Just Got More Valuable in NZ

Each Michelin star adds 25 to 30 percent to menu prices, with no change to the food required.

Jul 6 • Ben van Rooy

June 2026

Sally Davies and Lia Pacquola, MYOB: How Human-Led Research Built Solo

Accounting software is a category people love to hate.

Jun 24 • Ben van Rooy

1

37:49

The Festival That Gave Sydney a Second Season

How Destination NSW turned a quiet winter into 2.5 million attendees and $180 million in visitor spend.

Jun 2 • Ben van Rooy

2

March 2026

While Xero Chases Scale, MYOB Is Quietly Gaining Ground

Why going niche is beating going broad in Australian accounting software

Mar 26 • Ben van Rooy

3

October 2024